I’m a sucker for interesting marketing, especially when it embraces the viral nature of the Internet. Cue David Moody’s upcoming novel, Hater:

DAVID MOODY self – published Hater online in 2006. Without an agent, he succeeded in selling the film rights to Guillermo del Toro (director, Pan’s Labyrinth, Hellboy 1 & 2, and the upcoming Hobbit series) and Mark Johnson (producer, The Chronicles of Narnia). With the official publication of Hater (2/17/2009), David is poised to make a significant mark as a writer of “farther out” fiction of all varieties.

Oh yeah, and the cover art is fantastic, also:

Hater by David Moody

It’s always interesting to see an a self-published author make it to the big game. I’ll be keeping an eye on Hater.

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