From the official blog:
The jurors were impressed with the standard of submissions, and of the many very different conceptions of the award, and were thrilled by how many of the submissions made their shortlist.
In making their decision our expert jury took a wide range of factors into account. Many very attractive pieces of art were rejected because they were too complex to be effective when added to a book or DVD cover. In other cases excellent images were let down by weak typography. The winner, designed by Jeremy Kratz of Arkansas, combined both the necessary simplicity to fulfill our requirements with a good choice of text and pleasing combination of the various elements of the design.
We would like to thank all of the people who entered the contest, and congratulate Jeremy on his win.
It’s a nice design – clean and classic – but I’m a little worried about scalability. With the Rocket being so tall, the lettering could get very hard to read once it’s scaled do small enough to fit on the cover of a book.
In case you’re interested, here’s my submission to the contest:
What do you think of the new Hugo logo?