The design of this series is meant to relate to the readers of Sci Fi but at the same time move away from its “geeky” reputation. All the covers have a specific illustration on the front page relating to the topic of the novel.
By restricting to 45 and 90 degree angles, the illustrations underline the fact that these novels are parts of a series and also give them that retro Sci-Fi feel.
Simple and clean, these covers manage to feel appropriately SFish while embracing solid design and not relying on tropes of the genre (spaceships, alien figures, laser guns) to sell the idea. From a marketing perspective they might be a bit of a hard sell (the title and author are often hard to make out, unlike these similar re-coverings from Gollancz), but they’d sure look purty on a bookshelf.
More of artist Martin Dellin’s re-imagined covers can be viewed here.