An Aside | SyFy? Really? (or, 'Why Marketing Execs Shouldn't Drink on the Job') - A Dribble of Ink
In one of the most ill-advised marketing moves ever, the US based SciFi Channel is rebranding itself as SyFy. From TV Week: In some universe, the name “Syfy” is less geeky than the name “Sci Fi.” Dave Howe, president of the Sci Fi Channel, is betting it’s this one. To that end, the 16-year-old network—owned... Read more »
