{"id":12093,"date":"2013-03-29T20:53:29","date_gmt":"2013-03-30T04:53:29","guid":{"rendered":"http:\/\/aidanmoher.com\/blog\/?p=12093"},"modified":"2013-03-29T21:00:19","modified_gmt":"2013-03-30T05:00:19","slug":"how-kickstarter-is-replacing-the-traditional-publisher-by-michael-j-sullivan","status":"publish","type":"post","link":"https:\/\/aidanmoher.com\/blog\/2013\/03\/articles\/how-kickstarter-is-replacing-the-traditional-publisher-by-michael-j-sullivan\/","title":{"rendered":"“How Kickstarter is replacing the traditional publisher” by Michael J. Sullivan"},"content":{"rendered":"\"How\n

Editor’s Note \u2014 In late March, I published an essay by Bradley P. Beaulieu<\/a> about the changing landscape of publishing and why he decided to leave his publisher<\/a>, Night Shade Books, and relaunch his Epic Fantasy trilogy, <\/em>The Lays of Anuskaya<\/a> as a self-published series of eBooks. Seeing this, Michael J. Sullivan, author of <\/em>The Riyira Chronicles, one of Fantasy’s early self-published success stories, wrote to me with his own valuable take on the world of ‘hybrid publishing.’ You can find more information about Sullivan’s upcoming novel, <\/em>Hollow World, on the official Kickstarter page<\/a>.<\/em><\/p>\n

I first met Brad Beaulieu at ConFusion this January. We were having lunch and after telling me about what was going on at Night Shade we tossed around the various options. I encouraged him to retrieve his rights, do another Kickstarter, and take control of what I saw as a valuable franchise. He was probably already leaning that way. Hopefully I gave him the last nudge to take the leap. I will be taking the hybrid route myself with one of my upcoming novels, Hollow World<\/em>, and I couldn\u2019t be more thrilled with his decision, and I think it will work out very well for him.<\/p>\n

I\u2019m a huge supporter of the hybrid model. Traditional publishing opened doors for me that I couldn\u2019t get when I was self-published. Now that my books are in libraries and bookstore, my audience broadened. I received more foreign deals, and the advances on those were probably larger than they would have been without Orbit. There was even book club and audio versions produced, which paved the way so to Theft of Swords<\/em> being named a finalist for an Audie (the audio book equivalent of the Grammy). These are all good things, but there are also aspects that I miss from my self-publishing days.<\/p>\n\"Hollow\n

80% of titles never earn out, so the advance is the only money the author will ever receive.<\/p><\/blockquote>\n

Cash flow is one of the biggest. Money in traditional publishing comes in chunks separated by vast amounts of time. An advance is sometimes split over three or four payments. For instance, I receive a third when the contract is signed, another third when the manuscript is accepted, and the last third when the book is released. Multiple books deals are common in speculative fiction so that \u201cbig advance\u201d is often stretched over several years. Also, eighty percent of titles never earn out, so the advance is the only money the author will ever receive. Even for those that do, royalty checks only come twice a year. With self-publishing, income comes every month like clockwork. It makes managing your life much easier.<\/p>\n

Control is another obvious perk. I don\u2019t dislike the covers that Orbit has produced, and as I said they sell well, but I do have my own \u201cvision\u201d for the package of my books and it\u2019s incredibly satisfying to be able to produce Hollow World<\/em> exactly the way I want\u2026right down to the fonts used and the teaser copy on the back cover.<\/p>\n

Traditional publishers are still clinging to DRM, something I feel doesn\u2019t deter pirates and only inconveniences legitimate purchasers.<\/p><\/blockquote>\n

Being able to dictate distribution aspects is also something I\u2019m looking forward to. Traditional publishers are still clinging to DRM, something I feel doesn\u2019t deter pirates and only inconveniences legitimate purchasers. Also, they\u2019re not interested in bundling ebooks when print copies are sold. I know the logistics and potential income loss is problematic for them, but I feel strongly enough about this not to have those things deter me. So anyone who buys a print copy of Hollow World<\/em> can get DRM free ebooks (in any format) for free.<\/p>\n

Better support for international selling of ebooks is another advantage. It\u2019s somewhat complicated to explain, and I don\u2019t want to get into the minutia, but the difficultly of managing territories when publishing multiple authors has made it such that some countries can\u2019t legal get copies of some traditionally published ebooks (which unsurprisingly encourages piracy). Hollow World<\/em> won\u2019t have this problem, and fans that lost access to my books when Orbit picked them up will get access once again.<\/p>\n

\"hollow-world1\"Another huge advantage with self-publishing is flexibility. If I want, I can offer Hollow World<\/em> free or at a significant price discount. I can bundle it with other works of mine or another author. I can create limited edition leather copies for collectors. I can do anything I like. I can\u2019t tell you how many times someone has requested something that is \u201cout of the box\u201d and I\u2019ve had to say no because of contractual restrictions.<\/p>\n

From a purely monetary perspective it\u2019s impossible to know whether Hollow World<\/em> would earn more if traditionally published or going the self route. The only way to know for sure is to spilt the future into two virtual realities and see how each one plays out. But I do know the incredible income potential of self-publishing. At my height I was earning more than $45,000 a month and I know hundreds of self-published authors who are earning more than comfortable incomes. In fact, I know more self-published authors who have quit their day jobs and earn a living wage than I do traditionally published ones. So, while I can\u2019t tell which route would ultimately produce more money, I do know that diversification is a good thing, and having titles released through both paths helps to mitigate risk.<\/p>\n

I applaud Brad for going the hybrid route, and I\u2019m excited about my own entry into this dual status. I think we\u2019ll see more and more authors shifting to this business model merely because it makes the most sense. Self-publishing has been a good thing for authors (even for those who have never gone that way), because it provides a second viable alternative to traditional publishers, and competition is almost always good. I think the more authors that switch to the hybrid business model, the better the industry will be as a whole, as it will help to balance what has traditionally been an industry where a select few wield immense power over the lives of many. The term \u201cindustry-standard\u201d will hopefully come to reflect a standard of quality rather than a standard of control, as publishers will need to adjust their contracts to be more \u201cauthor friendly\u201d or risk losing valuable titles.<\/p>\n

Many traditionally published authors that I\u2019ve talked with feel there is a dagger hanging over their heads.<\/p><\/blockquote>\n

Many traditionally published authors that I\u2019ve talked with feel there is a dagger hanging over their heads. They fear an editor will leave, their next book won\u2019t be signed, or a project will be cancelled. In the past, that meant putting work in a drawer and starting something new, hoping that it will be better received. This has cost authors income and readers the right to decide what they like. It saddens me every time I hear this happen, but in today\u2019s age it\u2019s not necessary. Many traditionally published authors\u2014or those aspiring to be such\u2014steered away from self-publishing because of the age-old mantra that \u201cmoney should flow to the author.\u201d They don\u2019t want to give up their advances, and they certainly don\u2019t want to dig into their own pockets to fund cover design and editing. As for readers, they are annoyed self-published works with poor editing, and they also have a problem determining the \u201cgood\u201d from the \u201cbad\u201d as there is no gatekeeper to arbitrate.<\/p>\n

\"hollow-world2\"Hybrid authors, and particularly those that utilize Kickstarter as I and Brad have done, solved all of these problems. The Kickstarter provides the author with production capital, and if it goes well, will also receive an advance. Readers can buy with confidence because the author has previously received that all important \u201cstamp of approval\u201d from the publishers, and also validation from prior readers (the highest contributors to the Kickstarter) because they are willing to put down money to get more of what that author produces. Authors, who know firsthand the importance of editors and the value that they provide, will hire professionals from the money the Kickstarter raises.<\/p>\n

I know more than a few traditionally published authors who have tried to self-publish and declared it a failure. Usually they throw something up to see if it sticks\u2026and it doesn\u2019t. That\u2019s because if you are going to self-publish, then you need to do it right. They need to take a page from the playbook of indie authors that approach their work\u2019s publication like a business, because it is. They\u2019ll test out various covers, experiment with pricing, learn which categories they should use, and hold promotions such as free books or deep discounts. They already have proven that if you write a good book and package it professionally, it can succeed. And they do this without any the creditability of a signed contract or a household name.<\/p>\n

I could have produced Hollow World<\/em> the same way I did my other self-published books: create the cover myself, scrutinize every word in multiple copyediting passes, and do the layout and formatting. This is another reason why traditionally published authors shy from self-publishing. They lament that they \u201cjust want to write\u201d and I respond that I\u2019m no different. And again, this is where Kickstarter comes in. The funding provides me the freedom to hire the exact same professionals that New York uses, so I can still concentrate on writing while \u201cmy team\u201d is off making their contributions to the work.<\/p>\n

Despite all the rhetoric by those professing either self or traditional is \u201cthe right\u201d way to go, the truth is there is no single \u201cright path\u201d just one that is a better choice for a particular project at a particular time.<\/p><\/blockquote>\n

For Hollow World<\/em> I\u2019m using Marc Simonetti<\/a> for the cover (he did Rothfuss\u2019s French covers, as well as the A Game of Thrones<\/em> cover for Martin\u2019s Mexican release, and my own French editions, just to name a few). I\u2019m going with Betsy Mitchell for structural editing. For those that don\u2019t know, she has more than thirty years in the business, has edited more than 150 books, and was the editor-in-chief for Del Rey for a decade. I\u2019m still working on who I will hire for copy editing, but I have a good list of names of people that have worked for big presses. The positive side about all the downsizing in publishing over the last decade is that most copyeditors are freelance these days. My contract with Orbit prevents me from publishing any books between April 6, 2013 and January 17, 2014, so I\u2019ve set the official release to be January 20, 2014. For those that preorder as part of my Kickstarter, they will receive the book in June or July\u2014a full six or seven months before it goes officially on sale.<\/p>\n

So there you have it, another author who is going the way of the hybrid and I think there will be many more. Both self and traditional offer pros and cons, both can co-exist and even act synergistically with each other. What about my works after Hollow World<\/em>? I have no idea. A good hybrid author doesn\u2019t decide that ahead of time. Right now I\u2019m working on writing the best series I can, and when it\u2019s done, I\u2019ll evaluate the various alternatives and pick one. Despite all the rhetoric by those professing either self or traditional is \u201cthe right\u201d way to go, the truth is there is no single \u201cright path\u201d just one that is a better choice for a particular project at a particular time. When it comes time for the next project the decision might go the other way. In today\u2019s publishing environment adaptability is what it\u2019s all about and a hybrid author excels at flexibility.<\/p>\n","protected":false},"excerpt":{"rendered":"

Editor’s Note \u2014 In late March, I published an essay by Bradley P. Beaulieu about the changing landscape of publishing and why he decided to leave his publisher, Night Shade Books, and relaunch his Epic Fantasy trilogy, The Lays of Anuskaya as a self-published series of eBooks. Seeing this, Michael J. Sullivan, author of The… Read more »<\/a><\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[21],"tags":[559,547,113,107,274,258,385],"class_list":["post-12093","post","type-post","status-publish","format-standard","hentry","category-articles","tag-hollow-world","tag-kickstarter","tag-michael-j-sullivan","tag-orbit-books","tag-publishing","tag-self-publishing","tag-the-riyira-chronicles"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n