{"id":5722,"date":"2011-03-02T12:19:24","date_gmt":"2011-03-02T20:19:24","guid":{"rendered":"http:\/\/aidanmoher.com\/blog\/?p=5722"},"modified":"2011-03-02T12:23:48","modified_gmt":"2011-03-02T20:23:48","slug":"an-aside-buy-the-dragons-path-get-leviathan-wakes-for-free","status":"publish","type":"post","link":"https:\/\/aidanmoher.com\/blog\/2011\/03\/news\/an-aside-buy-the-dragons-path-get-leviathan-wakes-for-free\/","title":{"rendered":"An Aside | Buy THE DRAGON’S PATH, get LEVIATHAN WAKES for free!"},"content":{"rendered":"

\"Leviathan<\/a>Down on eBooks? Love dead trees? Maybe this will change your mind (just a little.)<\/p>\n

Orbit Books is running a promotion<\/a> that should get everyone<\/em> excited. If you buy the eBook edition of either The Dragon’s Path<\/strong> (REVIEW<\/a>) or Leviathan Wakes<\/strong>, Orbit will give you the other eBook for free. No strings attached.<\/p>\n

Orbit (US), the Science Fiction and Fantasy imprint of Hachette Book Group, announced an eBook promotion for THE DRAGON\u2019S PATH by Daniel Abraham and LEVIATHAN WAKES by James S.A. Corey. The bonus eBook edition of THE DRAGON\u2019S PATH (April 11, 2011; ISBN: 9780316175074) will feature a complimentary edition of LEVIATHAN WAKES in the same eBook package; while the bonus eBook edition of LEVIATHAN WAKES (June 15, 2011; ISBN: 9780316134675) will include THE DRAGON\u2019S PATH.<\/p><\/blockquote>\n

Obviously this is a great deal for readers. Buy a wonderful book, get another wonderful book for free. More interesting, though, is Orbit’s clever trojan horse tactics to expose readers to a genre they’re perhaps not familiar with. There’s obvious crossover in Fantasy and Science Fiction readers, but if the blogosphere is any indication, there are also a lot<\/em> of readers who fall solely into one genre or the other. By offering SF readers a Fantasy novel (that is no doubt going to garner some mention during the end-of-the-year ‘best of’ lists) and Fantasy readers a SF novel, Orbit is opening the doors and inviting such readers across to the other side with wide open arms. What better way to try out a new genre than with a free eBook from an author you already enjoy?<\/p>\n

Tim Holman, Publisher and Vice President of Orbit Books, says as much:<\/p>\n

Although the two genres are often categorized alongside each other, direct cross-promotion of new Science Fiction and Fantasy releases in this way is quite new. We\u2019re very excited to be giving readers the chance to discover both these exciting new series at the same time.<\/p><\/blockquote>\n

The marketing and selling of eBooks has a lot of room to grow and evolve, but this is one sign that the publishing industry is finally catching on to the nature of digital content.<\/p>\n","protected":false},"excerpt":{"rendered":"

Down on eBooks? Love dead trees? Maybe this will change your mind (just a little.) Orbit Books is running a promotion that should get everyone excited. If you buy the eBook edition of either The Dragon’s Path (REVIEW) or Leviathan Wakes, Orbit will give you the other eBook for free. No strings attached. Orbit (US),… Read more »<\/a><\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[39],"tags":[],"class_list":["post-5722","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n