Seth Rogen, best known for those movies you either love or revile (there seems to be no middle ground) and longtime-collaborator, Evan Goldberg, are working on a film about the great Console Wars of the 1990s. Now you might be wracking your brain, trying to place the great Console Wars of the 90s, and how they resulted from the end of the Cold War and the Gulf War… but you’re overthinking it. We’re talking about the rivalry between Nintendo and Sega, two of the great videogame developers and publishers of that decade. Rogen and Goldberg acquired the rights to “Blake Harris’s Console Wars: Sega, Nintendo and the Battle that Defined a Generation, an upcoming behind-the-scenes oral history of the classic gaming industry battle,” explained Kwame Opam of The Verge, based on the original report from The Collider. Rogen and Goldberg provided a foreword for the book.
Hoping to follow in the steps of The Accidental Billionaires, which spawned Aaron Sorkin’s The Social Network, a semi-ficitonal biopics about the creation of Facebook, Harris’s Console Wars: Sega, Nintendo and the Battle that Defined a Generation is “a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.” Scott Rudin, producer of The Social Network will serve as executive producer.
The big question is who Rogen will cast as the legendary, inestimable Hiroshi Yamauchi, the Japanese businessman who, as the third president of Nintendo, turned the company from a small playing card manufacturer in the ’50s into one of Japan’s most successful multi-billion dollar companies, and defining the childhood’s of millions of people worldwide in the process. Any videogame fan above the age of 25 lived through that golden age of the industry and likely knows how fascinating the industry was during the mid-90s, as it continued to recover from the devastating crash in the 70s and began planting the roots of what would eventually become the goliath we know today.
Unfortunately for Rogen, we all have the benefit of hindsight and know that the eventual winner (and objectively more awesome/superior) game console is Nintendo’s SNES. So, uhh… spoilers for the film, I guess?
Console Wars: Sega, Nintendo, and the Battle that Defined a Generation is available on May 13, 2014. There is no release date for the film.